About Us
We Sell Fun
30+ years of boating excellence on Clear Lake — North Iowa's only full-service marina, dealer, and storage facility. Our motto isn't just a tagline — it's a commitment. We will do everything possible to ensure your boating experience is all you expect it to be, backed by dedicated service after the sale. At Clear Lake Boats, we sell and service the entire boating lifestyle — not just the boat. Sales, service, storage, and the lake are all in one place. We sell only the best brands of proven marine products — every manufacturer we carry has earned its reputation through years of awards and customer satisfaction.
Our Story
Three Decades on Clear Lake
It started with a belief that people deserve a great boating experience, backed by a team that truly cares. What began as a Powersports and Marine dealership in Mason City grew into Clear Lake Boats in 1995 — right on the water, right where it matters.
Through the additions of Hanson Marine, Kemmerer Marine, and Larson Marine Storage, we became the region's most complete boating resource. Today, we're the only full-service marina on Clear Lake — the only place in North Iowa where you can buy, service, store, and launch under one roof.
"Are you buying a boat, or are you buying the boating experience?"
Our History
Built on the Water
Mason City Roots
Started as a Powersports and Marine dealer in Mason City, Iowa.
Clear Lake Boats Opens
Expanded onto Clear Lake — the region's first on-water dealership.
Hanson Marine Joins
Expanded service capabilities across North Iowa.
Kemmerer Marine Added
Further broadened our offerings across the region.
Larson Marine Storage
Added 900+ indoor spots and a dedicated detailing crew.
North Iowa's Only Full-Service Marina
Sales, service, storage, barge, parts — all on Clear Lake.
The Clear Lake Difference
Why Buy from Us?
We don't just sell boats. We sell the entire boating lifestyle — the expertise, the service, and the peace of mind that comes with buying from the best in the region.
Award-Winning Service
Multiple CSI Award winner from Cobalt, Bennington, and Barletta. Six full-time certified technicians — six days a week all summer, with the marina, gas dock, and rentals open seven days a week from Memorial Day through Labor Day.
- Mercury, Mercruiser, Volvo, Yamaha & Ilmor certified
- Only recognized manufacturer service shop within 50 miles
- Full-time service manager, service advisor & parts manager
- 900+ indoor spots — concrete floors, rodent & pest control, dedicated detailing
- Full-service 10-ton crane hoist barge: in/out, cover on/off, dock & shoreline moves
Trained Sales Professionals
Our dedicated sales team is certified through Bennington Masters, Cobalt Sales Training, Barletta University, and MasterCraft programs — the only team of its kind in North Iowa.
- Only dealer in North Iowa with a dedicated showroom
- 40+ new boats to compare, all indoors
- On-water demos included with every purchase
- One-stop shop: boats, hoists, docks & trailers
Unmatched Selection
The only dealer within 100 miles offering more than one brand per boat type — 3 sport boat brands and 2 pontoon brands, all available for side-by-side comparison indoors.
- Cobalt, Crownline & MasterCraft sport boats; Bennington & Barletta pontoons
- JD Power Award winners — Cobalt & Bennington
- Barletta: NMMA CSI Award every year since inception
- Shore Station & Duralift hoists — aluminum & steel options
- Yacht Club trailers for all watercraft; Heritage Custom trailers for a custom look
Critical Considerations Before You Buy
5 Questions Every Boat Buyer Should Ask
Our team is ready with clear answers to all of them.
Who will teach me about the value, uses, and reasons for choosing a specific boat?
Our manufacturer-trained sales team walks every customer through the full comparison — no pressure, just expertise.
Is this particular boat the right fit for my family's needs?
We include an on-water demo with every purchase so you know exactly what you're getting before you sign.
Who will service the boat, are they certified, and where will it be serviced or stored?
Six certified technicians, a recognized service shop, and 900+ storage spots — all on the same lake where you boat.
If a problem occurs, how long will it take to be fixed?
Our service shop is open six days a week all summer with a full team dedicated to getting you back on the water fast.
What happens if the boat breaks down right when family is arriving for a visit?
We're right here on Clear Lake — not an hour away. Our barge crew and service team are on the water and ready.
See for Yourself
Inside Clear Lake Boats
Careers
Love Boats? We're Hiring.
Join a team that genuinely loves what they do. Clear Lake Boats is always looking for passionate, motivated people to grow with us.
View Open PositionsGet in Touch
Ready to Hit the Water?
Whether you're buying your first boat or upgrading to the next level, our team is ready to help you find the perfect fit for your family.
Contact Us Today